About Praxyt
Small businesses deserve systems built for them, too.
Praxyt designs and builds custom internal software for small businesses that have outgrown spreadsheets and inboxes but aren’t about to replace the systems they already rely on. We have gone deep in a few industries — wholesale distribution, contract manufacturing, equipment rental, food manufacturing, dental labs — but the work is the same wherever it happens.
Our mission
To put automation and AI to work inside small businesses—quickly, without the overhead of a consulting project, and in a way employees feel the week it ships.
The technology to fix most of this has existed for years. What has been missing for a company of twenty people is someone willing to build it at their scale, in their timeframe, without turning it into a six-month engagement.
Who you work with
You work with me, start to finish.
I'm Nick Georgalos. I started Praxyt because the software that would fix most small-business problems is entirely buildable : it just never gets built for companies this size. The firms who could do it want six-figure projects and six-month timelines. So the work stays in a spreadsheet, and everyone gets used to it.
The person who sits with your team and watches the work is the same person who designs the system and writes the code. There’s no account manager, no handoff to a delivery team, and no junior developer learning on your project. That’s the reason a build here takes weeks instead of quarters — most of what makes software slow is coordination between people, and there’s nobody to coordinate with.
It also means you can tell whether I'm any good before you spend money. Book a Workflow Review, watch how I think about your process, and decide from there.
Prefer to just ask a question first? nickg@praxyt.com comes to me, or @nickgeorge51 on Telegram, or (831) 316-4089.
The founding insight
The gap we believe exists
Large companies build internal tools around their operations. Small businesses are forced to suffer through the same complexity using spreadsheets, inboxes, and software that was never designed for their exact workflow. Praxyt exists to close that gap.
That’s a belief, not a market statistic — but it’s a belief formed by watching how small businesses actually run: the quote that waits three days in a manager's inbox, the job nobody owns, the claim that expires in a spreadsheet tab. The work is sophisticated. The tooling usually isn't.
Why small businesses are underserved
Too specific for off-the-shelf, too small for enterprise software
Small businesses sit in an awkward middle. Their workflows — a pricing approval, a warranty claim, a scheduling handoff, whatever the business turns on — are too specific for generic SaaS, which forces the process into someone else's shape. But an enterprise platform is too expensive, too slow, and too disruptive to justify, and most software firms won’t take a project this size.
So the real work migrates into the gaps: side spreadsheets, email approvals, shared inboxes, and the memory of the person who has "always handled it." That gap between your software and your inbox is where we build. You can see the shape of it in the operational problems we work on and the kinds of systems we build to fix them.
How we approach it
Process first, software second
Every Praxyt engagement starts with process discovery — watching the workflow as it’s performed before designing anything. Software designed from a requirements document tends to encode assumptions; software designed from observed work tends to get used. Our five-step method is built around that order of operations.
Just as deliberately, we avoid unnecessary software replacement. If your accounting software handles accounting well, it keeps doing that. If a spreadsheet works, it stays. We build the missing operational layer between the systems you already trust — and only where a manual process is costing more than it should. The trade-offs are laid out in internal tools vs. ERP replacement and build vs. buy.
The name
Why “Praxyt”
The name comes from praxis — the old Greek idea of thought turned into practical action. Theory is cheap; the work is what counts. It is also a quiet nod to Archytas of Tarentum, the ancient engineer-philosopher who built one of the first self-propelled mechanical devices — a wooden dove that flew — and believed mathematics only mattered once it solved a real problem. That is the whole company in one word: engineering in service of the work, not the other way around.
Principles
Seven principles we build by
- 01
Understand the work before designing the system.
We watch how the work moves in practice — the handoffs, the workarounds, the spreadsheet someone maintains on the side — before we propose anything.
- 02
Fix the workflow, not merely the visible symptom.
A late quote is rarely a quoting problem. We trace delays and errors back to the step where the process actually breaks.
- 03
Preserve what already works.
The software you already run, your customer relationships, the parts of the process your team trusts: a new system should strengthen them, not replace them.
- 04
Build the smallest system that creates a real difference.
One workflow, built properly, beats a platform nobody finishes. Scope stays small enough to ship and big enough to matter.
- 05
Make ownership and status visible.
Every request, order, or claim should have a name and a state attached to it. If nobody can see who owns it, nobody owns it.
- 06
Design for the employee performing the work.
The person entering orders at 7 a.m. is the user who decides whether a system succeeds. Screens are designed around their Tuesday, not a demo.
- 07
Measure the result after implementation.
A system is finished when the workflow measurably improves — turnaround time, error rate, hours returned — not when the code ships.
Somewhere in your operation, expensive work is still being held together manually.
Let’s find the workflow worth fixing first.